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Jack Daniel's

Pitch Distilled

Pitch Distilled is a multi-city live pitch competition, pairing aspiring entrepreneurs with a diverse cast of judges tasked with helping them kickstart the next big idea. I was the creative lead for this project, which included the development of the overall branding, creation of the logo, and art direction of the illustration and photography. I also designed the website, and all event materials for each of the four cites. Illustrations by Joe McKendry.

I created a unique and memorable logo lockup that had to work across many different media, and display with each city seal.

I created a unique and memorable logo lockup that had to work across many different media, and display with each city seal.

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The website featured illustrations of the judges and winners of each event.

The website featured illustrations of the judges and winners of each event.

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The events section features all four cities.

The events section features all four cities.

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The form system was developed from scratch for potential pitches to be submitted.

The form system was developed from scratch for potential pitches to be submitted.

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