
Jack Daniel's
Pitch Distilled
Pitch Distilled is a multi-city live pitch competition, pairing aspiring entrepreneurs with a diverse cast of judges tasked with helping them kickstart the next big idea. I was the creative lead for this project, which included the development of the overall branding, creation of the logo, and art direction of the illustration and photography. I also designed the website, and all event materials for each of the four cites. Illustrations by Joe McKendry.

I created a unique and memorable logo lockup that had to work across many different media, and display with each city seal.



The website featured illustrations of the judges and winners of each event.



The events section features all four cities.


The form system was developed from scratch for potential pitches to be submitted.

